Our service • About us • Run 4 It

Customer service and satisfaction lie at the core of our business philosophy and we approach all of our customers with enthusiasm and a desire to match the correct product with their specific requirements.

Footwear Fitting – the Importance of Analysis

Every customer purchasing a pair of running shoes from a Run 4 It shop should firstly have their feet analysed to see what type of shoe they require. It is vitally important that the correct shoe for their needs is chosen to avoid injury and ensure maximum comfort. The advancements in running shoe technology over the years have meant that it is possible to provide a shoe that works for just about every foot type, as running shoes are designed to provide features which address a wide variety of foot shapes, strikes and biomechanical variances.

The Analysis Process

We will request that you remove your socks and shoes so we can have a good look at your foot shape and strike pattern as you walk. This helps us to establish what foot type you have and thus what shoe type you might require. We also have Dartfish video analysis, where further analysis may be carried out to provide a greater degree of detail if required.

Once the foot type, shape and dynamic have been established, we will select footwear from our range that provides the most appropriate features to compliment them.

This is when the fun really begins; this is your opportunity to decide which shoe from the range really works for you. With no two pairs of feet the same; this is very much a personal preference with comfort and fit being the most important factors. All of our stores have treadmills where we encourage you to try them before you buy. We also encourage you to go off and try the shoes on a long treadmill run or indoors for a while before running outside, to ensure your absolute satisfaction.

Beyond the Shoes

The service we provide our customers extends beyond providing the best quality footwear, apparel and equipment available. We also strive to provide a wide variety of resources aimed at supporting, educating and developing your running and fitness goals.

These range from supporting events through to training evenings and even an annual fashion show!