Inov-8 is a British fell running brand that was founded in 2003. Their shoes have been predominantly designed for running on steep terrain that is very muddy. The philosophy of Inov-8 is to make their shoes as lightweight and as ‘natural’ as possible. Inov-8 shoes are normally very flexible with minimal cushioning, so runners can adapt to rough and variable terrain. Deep lugged soles offer extreme grip on steep slopes and there are few brands which create shoes which work as well on steep hill terrain in the UK.