The brand was founded by a trained cobbler Adi Dassler, who was also an avid sportsman with a passion to create a shoe specifically for athletes. Adidas is the largest manufacturer of sportswear in Europe and the headquarters in Germany have a running track on-site.
Adidas are one of the most technical-minded brands in running. Their Boost cushioning, a type of polyurethane, is one of the most advanced cushioning materials in the running market. Most shoes have Continental Rubber, another German brand, on the soles to give them better grip.