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HOKA’s original mission was to help make running downhill easier. They took inspiration from how wheels rolled and the curved HOKA midsole was born. This curved midsole geometry was named Meta-Rocker. At Run4It, our experience is that HOKA’s Meta-Rocker technology helps lower the stress placed on muscles and joints. We find it particularly beneficial for runners who suffer from calf problems. The HOKA Clifton 9 running shoes is one of the most popular road running models. The light, soft and supportive cushioning feels great at slower to steady paces and on longer distances. However, if you’re looking for the softest and most cushioned HOKA running shoes, you should check out the HOKA Bondi 8. This maximal cushioned running shoe is perfect for long runs and marathon training. While the HOKA Clifton 9 and HOKA Bondi 8 both feature Active Foot Frame support, the HOKA Arahi 6 has added stability. To explain further, the neutral HOKA running shoes feature a bucket seat support system. Your feet sit into the midsole and this provides an element of support. In contrast, the HOKA Arahi 6 stability running shoes have J-Frame support. This is a denser structure that actively reduces pronation and minimises knee and hip rotation. We stock black colourways and wide-fitting versions of the HOKA Clifton 9 and HOKA Arahi 6. HOKA are famous for their trail running shoes. At Run4It, we believe the HOKA Challenger ATR 7 is one of the best door-to-trail running shoes. It’s effectively a HOKA Clifton with more grip. If you’re heading out onto more serious trails, you’ve got to consider the HOKA Speedgoat 5 with its Vibram Megagrip with Traction Lug outsole. The high level of cushioning and amazing grip makes these HOKA trail running shoes a must have for long distance off-road runs. Customers regularly visit us at Run4It for HOKA running shoes after receiving advice from a podiatrist. The curved midsole design can help reduce the amount of load going through the plantar fascia and Achilles tendon. For this reason, HOKA running shoes may help reduce the symptoms of plantar fasciitis.