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Our Cookie Policy

About this policy

At Run4It we’re working hard to serve our customers a little better every day. Looking after the personal data you share with us is a hugely important part of this. We want you to be confident that your data is safe and secure with us and understand how we use it to offer you a better and more personalised experience.

This policy explains what cookies are and how we use them. You should read this policy so you can understand what type of cookies we use, the information we collect using cookies and how that information is used. For further information on how we use, store and keep your personal data secure, see our privacy statement.

What are cookies?

Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences, so you don’t have to insert your details again and again.

There are different types of cookies. Some cookies come directly from our website and others come from third parties which place cookies on our site.

Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.

Why we use cookies

Using the knowledge of your previous visits to our website, we can enhance subsequent visits by tailoring our content to match your requirements. When you visit our website we automatically collect certain information about the device you use to do so (“your device”), including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the website we collect information about the individual webpages or products that you view, what websites or search terms referred you to the website and information about how you interact with the website. We refer to this automatically collected information as device information.

How we collect information using cookies

We collect device information using the following technologies:

“Cookies” are small data files that are commonly stored on your device when you browse and use websites and online services and often include an anonymous unique identifier. They are widely used to make websites work, or to work more efficiently, as well as to provide reporting information and assist with service or advertising personalisation.

“Log files” track actions occurring on the website and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags” and “pixels” are electronic files on the website used to record information about how you use the website.

Here is a list about the main types of cookies we use and what we use them for. When we mention “cookies” we also mean web beacons, pixels and other technologies that collect information in a similar way to cookies and when we mention “websites” we also mean mobile applications and emails.

1. Essential cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. For example, we and our service providers may use these cookies to authenticate and identify our customers when they use our websites and applications so we can provide our service to them. They also help us to enforce our website terms of use and terms and conditions of business, prevent fraud and maintain the security of our service. Without these, cookies services you have asked for, like shopping baskets, cannot be provided. Because these cookies are strictly necessary, we do not need to ask for your consent to use them.

2. Analytics Cookies

These cookies are not essential but allow us to measure visitor traffic sources by collecting information by using third party web analytics software. For example, we use Google analytics cookies to help us do this. These analytics cookies may also tell us how many of our visitors are male or female and may summarise the number of visitors who fall within certain age ranges, or certain interest categories. However, this sort of information is not linked to any individual; it just shows us what percentage of our visitors fall in particular categories. Switching off these cookies may mean we cannot gather information that could help improve your experience on our website.

3. Functional cookies

These cookies are not essential but help us to personalise and enhance your online experience with Run4It. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors' use of our products and services so that we can enhance and personalise our website and products and services and conduct market research.

We will not pass this data to third parties in such a way that would allow them to identify visitors personally. However we may associate this cookie data with other personally identifiable data submitted by you (for instance when you submit a form, or partially complete a form, or leave items in your shopping basket), in order to make sure that our communications are as relevant to you as possible.

Sometimes we may use this data to highlight our products or services which we think will be of interest to you based on your use of our website, or to contact you and offer help if you appear to be having difficulty completing an order.

We may also use third party cookies during e-commerce transactions to help prevent fraud.

4. Marketing cookies

Interest-based ads are online ads that are tailored to your likely interests based on your use of various apps and websites across the internet. If you are using a browser or social media, then cookies and web beacons, for example Facebook pixels, can be used to collect information to help determine your likely interests. If you are using a mobile device, tablet, or streaming media device that includes a resettable device identifier, then that identifier can be used to help determine your likely interests. These cookies and resettable device identifiers use information about your use of this and other websites and apps, your response to ads and emails to deliver ads that are more relevant to you. These types of ads are called "interest-based advertising."

We also from time to time promote events on behalf of our event partners, for example the Great Scottish Run. We email our database to promote events on behalf of our event partners and we advertise their events on our website. We allow use of a UTM tag so an event partner can track visits to their site from our website or promotional email. This will not give the event partner insights into our website’s general audience, and only users who click on a hyperlink to an event partner’s website will be visible to the event partner.

We use these cookies to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign.

These cookies remember that you have visited our website and use this information to tailor advertising for our products and services when you visit third party websites or social media accounts. You may opt out of receiving these at any time. For more information about
internet- based advertising or to opt out of having web-browsing used for internet based advertising visit aboutads.info/choice.

Third party cookies and social networks

If you click on a hyperlink from our website to any third-party websites (for example, if you 'share' content from our website with friends or colleagues through social networks), you may be sent cookies from these third-party websites.

Third-party websites will have their own privacy and cookie policies which we cannot control. Please check the third-party websites for more information about their cookies and how to manage them.

You can find out more about these here:

 
For a list of the cookies that we use please see the table below:

 

 Name Cookie Type

Shopify

Essential

Feefo

Essential

Freshworks

Essential

Custom Fields

Essential

Appointedd

Essential

Covet Pics

Performance & Functionality

Boost Commerce

Performance & Functionality

Google Analytics

Performance & Functionality

Promap

Performance & Functionality

iSense Labs

Performance & Functionality

Easy Redirects

Performance & Functionality

Product Filter & Search

Performance & Functionality

Product Labels & Badges

Performance & Functionality

ESC - Size Matters

Performance & Functionality

Smart Popup

Performance & Functionality

Shoptimised

Performance & Functionality

Klayvio

Marketing

Google

Marketing

Facebook

Marketing

Instagram

Marketing

 

How to manage cookies

You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
If cookies aren't enabled on your device, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

For more information about cookies, and how to disable cookies, visit allaboutcookies.org or in respect of internet based advertising visit aboutads.info/choice.

Contact

Questions, comments and requests regarding this privacy statement are welcomed and should be addressed to privacy@run4it.com.

Changes

We may update this policy from time to time. If we make significant changes we will let you know but please regularly check this policy to ensure you are aware of the most updated version.

This policy was last reviewed and updated on 16th November 2021.

 

 

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