At Run4It, we’re working hard to serve our customers a little better every day. Looking after the personal data you share with us is a hugely important part of this. We want you to be confident that your data is safe and secure with us and understand how we use it to offer you a better and more personalised experience.
What are Cookies?
Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences, so you don’t have to insert your details again and again.
There are different types of cookies. Some cookies come directly from our website and others come from third parties which place cookies on our site.
Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.
Using the knowledge of your previous visits to our website, we can enhance subsequent visits by tailoring our content to match your requirements. When you visit our website we automatically collect certain information about the device you use to do so (“your device”), including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the website we collect information about the individual webpages or products that you view, what websites or search terms referred you to the website and information about how you interact with the website. We refer to this automatically collected information as Device Information.
How we collect Information using Cookies
We collect Device Information using the following technologies:
“Cookies” are small data files that are commonly stored on your device when you browse and use websites and online services and often include an anonymous unique identifier. They are widely used to make websites work, or to work more efficiently, as well as to provide reporting information and assist with service or advertising personalisation.
“Log files” track actions occurring on the website and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags” and “pixels” are electronic files on the website used to record information about how you use the website.
Here is a list about the main types of cookies we use and what we use them for. When we mention “cookies” we also mean web beacons, pixels and other technologies that collect information in a similar way to cookies and when we mention “websites” we also mean mobile applications and emails.
1. Essential cookies
2. Performance and Functionality Cookies
These cookies are not essential but help us to personalise and enhance your online experience with Run4It. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors' use of our products and services so that we can enhance and personalise our website and products and services and conduct market research.
Some of these are analytics cookies, set using third party web analytics software, which allow us to monitor our website traffic. For example, we use Google Analytics cookies to help us do this. These analytics cookies may also tell us how many of our visitors are male or female and may summarise the number of visitors who fall within certain age ranges, or certain interest categories. However, this sort of information is not linked to any individual; it just shows us what percentage of our visitors fall in particular categories.
We will not pass this data to third parties in such a way that would allow them to identify visitors personally. However, we may associate this cookie data with other personally identifiable data submitted by you (for instance when you submit a form, or partially complete a form, or leave items in your shopping basket), in order to make sure that our communications are as relevant to you as possible.
Sometimes we may use this data to highlight our products or services which we think will be of interest to you based on your use of our website, or to contact you and offer help if you appear to be having difficulty completing an order. We may also use third party cookies during e-commerce transactions to help prevent fraud.
3. Advertising cookies and resettable device identifiers
Interest-based ads are online ads that are tailored to your likely interests based on your use of various apps and websites across the Internet. If you are using a browser or social media, then cookies and web beacons, for example Facebook pixels, can be used to collect information to help determine your likely interests. If you are using a mobile device, tablet, or streaming media device that includes a resettable device identifier, then that identifier can be used to help determine your likely interests. These cookies and resettable device identifiers use information about your use of this and other websites and apps, your response to ads and emails to deliver ads that are more relevant to you. These types of ads are called "interest-based advertising."
Many of the advertising cookies associated with our service belong to our service providers such as Google or may be specific to an advertising campaign we are running with one of our product providers such as, for example, Brooks Running. This information typically may be used by Brooks Running (or such other companies involved in the campaigns) and us to analyse and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your usage.
Campaigns will typically use Facebook pixels and will however by their nature tend to be time limited and the data captured will be anonymised and not contain any personal data. In the case of Brooks Running we work with them on a collaborative approach to data sharing by implementing a pixel on the Brooks brand page and Brooks Ghost 12 product pages of our website. This allows data from joint campaigns to be used for targeting, optimisation and insights. This pixel will not give Brooks insights into the website’s general audience, only visitors who have come to the Brooks brand page and Brooks Ghost 12 product pages will be visible to Brooks.
Similarly, we also promote events on behalf of our event partners, for example the Great Scottish Run. We email our database to promote events on behalf of our event partners and we advertise their events on our website. We allow use of a UTM tag so an event partner can track visits to their site from our website or promotional email. This will not give the event partner insights into our website’s general audience, and only users who click on a hyperlink to an event partner’s website will be visible to the event partner.
We use these cookies to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign.
These cookies remember that you have visited our website and use this information to tailor advertising for our products and services when you visit third party websites or social media accounts. You may opt out of receiving these at any time. For more information about internet- based advertising or to opt out of having web-browsing used for internet based advertising visit about www.aboutads.info/choices.
4. Third party cookies and social networks
If you click on a hyperlink from our website to any third-party websites (for example, if you 'share' content from our website with friends or colleagues through social networks), you may be sent cookies from these third-party websites. Third-party websites will have their own privacy and cookie policies which we cannot control. Please check the third-party websites for more information about their cookies and how to manage them.
Find out more about these here:
For a list of the cookies we use please see below:
|Zopim||Performance & Functionality|
|Google Analytics||Performance & Functionality|
|typekit.net||Performance & Functionality|
|Advertising & Targeting|
|Criteo||Advertising & Targeting|
|Run4It Facebook||Advertising & Targeting|
|Brooks Running||Advertising & Targeting|
How to Manage Cookies
If cookies aren't enabled on your device, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.
For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org or in respect of internet based advertising visit www.aboutads.info/choice.
Questions, comments and requests regarding this privacy statement are welcomed and should be addressed to firstname.lastname@example.org.
We may update this policy from time to time. If we make significant changes we will let you know but please regularly check this policy to ensure you are aware of the most updated version.
This policy was last reviewed on 8th October 2019