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Why are Asics changing GEL to PureGEL?

Find out what makes PureGEL softer and more energy returning than the previous GEL.

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The Asics Gel-Nimbus has an iconic status. Since launching in the 1990’s, this shoe has always been at or near the top of the tree when it comes to plush, premium cushioning for the neutral runner, offering comfort without compromise. But a few years ago, the shoe had become almost too reliant on some older Asics technologies and there was a need for a radical update to the shoe to bring it more in line with technology and material advances happening elsewhere. The last version, the Gel-Nimbus 24, underwent some significant change which brought the shoe more in line with its peers. And now Asics have re-engineered the shoe completely, positioning the Gel-Nimbus 25 right back at the forefront of shoe technology! The midsole is now made of FF BLAST ECO PLUS foam which is the lightest and most cushioned midsole material yet used by the brand. This foam is also produced using techniques which have a reduced environmental impact. The addition of internal PureGEL into the heel area of the shoe has further elevated the soft and protective feel, being 65% softer than its GEL predecessor with greater energy return too. The rocker-like midsole shape encourages a more efficient gait cycle and works in tandem with the soft cushioning technologies to effectively reduce the load on the lower leg muscles and joints. The eye-catching upper is produced using a high proportion of recycled content to further reduce impact on the environment. The engineered knit design of the upper wraps around the foot, is lightweight and feels fantastic on the foot, delivering support alongside superb breathability and comfort. The ankle collar also has a soft, flexible feel, removing distractions from your run! From being a steady and reliable performer in previous years, the Gel-Nimbus has been transformed into a worthy challenger at the head of the pack!


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