On Running Shoes

On was established in 2010 by former professional athlete and Ironman winner Olivier Bernhard alongside his friends, David Allemann and Caspar Coppetti. On was born in the Swiss Alps with one goal, to revolutionise the sensation of running. All of the On running shoes stocked by Run4It embody the brand’s philosophy towards footwear: soft landings followed by explosive take-offs. Or, as they call it, running on clouds. The Cloudflow delivers incredible energy return for fast paced runs. Engineered for the demands of urban running, the Cloudswift provides great performance for commuters and city runners. In the stability category, the ultra-lightweight Cloudflyer makes long runs feel shorter. Trail runners: the Cloudventure, designed in the Swiss Alps, helps you tackle a wide variety of off-road terrain. New for 2021, the Cloudultra - designed for ultra distance runners, brings a double layer of CloudTec Helion cushioning to the trails, and is packed with features to cope with running long hours on tough terrain.