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who we are

About Run4It


Our Purpose

Inspiring people to improve their fitness, health and wellbeing through running.

At Run4It we see running as a force for good, an accessible sport capable of inspiring people from all walks of life to feel and be their best and achieve great things.

We strive to put the customer (runner) at the heart of everything we do and thanks to support from within our local communities, we have won awards at the National Running Awards for the past 5 years, in both the Customer Service and Independent Retailer categories.

At Run4It our aim is simple – to improve your running experience. We do this by selecting the best possible range of products from leading and emerging brands and coupling this product range with great customer service.

Our people are the heart of our success. Our love of running and our passion for great products and exceptional customer service shine through in everything that we do and underpin the values we live by.

Our Values


We believe in providing the best quality products for runners. The brands and products we source for you are carefully chosen – we can vouch for their quality and define their purpose – benefits, features, functions and uses. We hope you love the products we recommend!

Customer Commitment

Our team, across the whole company, aim to give you the very best customer experience. Friendly, enthusiastic and highly knowledgeable when it comes to product, our team can cater for the needs of all runners. Regardless of how you choose to shop with us, we aim to make your shopping experience as easy as possible.


We think it’s important to put ourselves in other people's shoes and be aware of the feelings, thoughts and experiences of others. We strive to help anyone with an interest in running or an interest in taking up running.


We value teamwork, partnerships and collaboration. We seek to build positive and long-lasting relationships with colleagues, partners, suppliers, event partners, running clubs and customers alike. Together we make the difference.

Our team, across the whole company, aim to give you the very best customer experience. Friendly, enthusiastic and highly knowledgeable when it comes to product, our team can cater for the needs of all runners.


We promote a supportive and inclusive work culture based on trust and respect that empowers team members to act, ask questions, make mistakes, initiate change, pursue their goals and do their best work. We value honest and open communication.


Above all else, we’re passionate about running. We love nothing more than chatting about all things running and supporting individuals, clubs, communities and local and national running events!

Responsible Consumerism

We believe that business can be a force for good. We seek to trade in a responsible manner, help local communities, support our team members and make progress in reducing our environmental impact.

Innovation & Constant Improvement

In an age of rapid technological change, we aim to add new and innovative products to our range when there is potential for those products to offer an improved running experience. We will always maintain an innovative mindset and look to adopt new technologies to enhance our customer service.

Curiosity & Creativity

We work with and value people with a go-get attitude, who embrace and drive change, and pursue growth and learning, to keep the business moving forward.

Have Fun!

What is work without fun? We love running, so see working in the running industry as a pleasure rather than a chore.

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Our story & heritage

In 2004, Run4It was created by our founders who had a vision to cater for the needs of all runners, in the wake of a new era in running. They didn’t come from the sharp end of running; they came from the place of enjoying running as a part of an active lifestyle. Their goal was to provide the best possible advice about running shoes and their benefits, with a range of other relevant products, in an environment comfortable to anyone regardless of where they were on their running journey.

Our first shop opened in March 2004 in the Tiso Outdoor Experience in Glasgow, with a team of 6 and the services of a podiatrist to support a growing Glasgow running market. 15 years on, a team of 6 has grown into a team of more than 90. We’ve opened Run4It shops in Aberdeen, Edinburgh, Glasgow, Inverness, Dundee and Bridge of Allan, and have helped hundreds of thousands of runners to find their running shoes. Our latest shop openings came in 2015 and 2016, when Run4It Giffnock and Run4It Maybury opened with the ambition of offering increased convenience to local running communities. In 2009 we started selling online with the aim of giving you the same great products and customer service that you find in our shops. The development of has been a very important one as it has allowed customers from all over the UK and the Republic of Ireland to shop with us.

We sponsored jogscotland from its inception, aligned with scottishathletics as a partner and have strived hard to offer support to the running community, sponsoring and helping thousands of events, races and individual & group challenges. It’s a great privilege to be able to work in the running industry and support the world of running, and we are conscious that we should never lose sight of that.

Our +runlab analysis service was launched in 2008, creating a brand within our brand. The aim of +runlab has always been to ensure that the best possible customer service and advice is offered to anyone in need of road running shoes.

In April 2019 we took the big step of launching our Run4It Journal; the premier destination for all runners interested in training advice, product reviews and gear guides, health and wellbeing advice, news and inspiring running stories.

In the last 15 years, there have been great advancements in the quality of running products and more choice exists now than ever before. We have thousands of pairs of running shoes in-stock and try to offer the best possible range of running shoes from the best brands in the industry. If you need trainers for any type of running, you’ll find them at Run4It. We also stock a comprehensive range of running clothing and accessories. If you can’t find the product that you’re looking for at Run4It, then please get in-touch with us. We really value customer feedback and we’ll always look to improve our customer service and product range, as we hope to support the running community for years to come


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