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Brand Sustainability Information

Find out more about the sustainability initiatives from the brands included in the Run4It Sustainable Collection.

adidas | End Plastic Waste

Plastic waste is a problem. Innovation is our solution.

The plastic we consume today is the unavoidable problem of the future. adidas is committed to addressing their overall carbon footprint and reducing plastic waste in their footwear and apparel manufacturing. Leading the way for sports brands, adidas has set the target to use 100% recycled polyester across all their products by 2024. Their journey to end plastic waste began with an innovative collaboration with ParleyOceanPlastic and by 2020 over half of the polyester used in products came from recycled plastic waste. Sustainable products in the adidas range are categorised as Parley, Primeblue or Primegreen products:


Since 2015, adidas has partnered with Parley as a key eco-innovation collaborator, to explore and pioneer ways to create a plastic free ocean. This forward thinking partnership introduced the first performance sportswear developed entirely from ocean plastic waste.


Primeblue is a high-performance recycled material made partly with Parley Ocean Plastic—upcycled plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.


Primegreen is a material which contains no virgin plastic. Made entirely from recycled yarns, Primegreen is a series of high-performance materials that are leading the way for sustainable textile manufacturing, giving you a more sustainable choice that doesn’t compromise on quality.

Find out more about adidas mission to End Plastic Waste

Brooks Apparel | Running Responsibly

Brooks aims to “create the best running gear in the world while we reduce our environmental impact in line with climate science, create positive social change and be transparent about these efforts”.

Their efforts in product sustainability focus on reducing material waste through optimised pattern cutting, reducing product packaging and moving towards recycled and environmentally preferred materials for their products.

Environmentally preferred materials include recycled polyester in apparel and biodegradable midsoles in footwear. The focus to reduce the use of polyester and EVA, used in the upper mesh and midsole respectively, led Brooks to develop BioMoGo DNA midsole foam which degrades 50 times faster in landfill than EVA foam.

Further to producing products more sustainably, since 2014 Brooks have partnered with bluesign® who are working towards more sustainable textile development in consumer products. Find out more about bluesign®.

HOKA One One | Unifi REPREVE® Yarn 

 In selected trail shoes, including the Challenger and Torrent, HOKA uses REPREVE® Yarn to construct shoe uppers. This material uses high performance fibres derived from post-consumer plastic waste including plastic bottles. This process is far more sustainable than producing virgin polyester, reducing reliance on finite materials, emitting fewer greenhouse gases and consuming less water and energy during manufacture.

Find out more about REPREVE® Yarn.

Inov-8 | Recycled Polyester

Cumbrian brand inov-8’s sustainability goals focus on product durability, reparability and reuse. They aim to make the highest quality apparel and footwear that outlasts the competition for reduced environmental impact. For example by using the highly durable Graphene materials in their footwear range, they aim to make uppers and outsoles that last longer than the competitors. inov-8 is working towards offering circular apparel and footwear in 5-8 years and have started using materials with a lower environmental impact, i.e recycled polyester derived from plastic bottles.

They also partner with charity ReRun to distribute sample shoes to those in need.

Find out more about inov-8 sustainability goals.

Nike | Move to Zero

Nike’s journey towards zero carbon footprint focuses on sustainable manufacturing processes and material sourcing.

Nike Flyknit, Nike Flyleather, Nike Air soles, Polyester and Nylon are all made using recycled content while all cotton used is certified organic, recycled or Better Cotton sourced.

Performance running clothing across much of the Nike range features recycled polyester. This recycled polyester is made from plastic bottles which are broken down and then spun into high-quality yarns. In addition to reducing waste, Nike’s recycled polyester lowers carbon emissions by up to 30% compared to virgin materials, and saves 1 billion plastic bottles annually from landfills and oceans.

Any Nike clothing labelled as sustainable features over 50% recycled content with many products featuring 100%, while shoes have atleast 20% recycled content.

Find out more about Nike’s Move To Zero.

Ronhill | Revive Collection

Ronhill aims to make performance running gear more sustainable by using recycled and natural materials in their products. Made from recycled polyester yarns, Ronhill's Revive running collection sets a planet-friendly standard in technical running gear. Many products in the Ronhill range feature 100% recycled polyester as well as using bio-based Tencel™ cellulosic fibres.

Further to using sustainable materials, Ronhill are working towards more ethical textile manufacturing as a member of the Fair Wear Foundation, who work to achieve fair working conditions in the garment industry worldwide.

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