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Behind the brand


adidas create products that elevate sporting experience and push the boundaries in sustainability, proving Impossible Is Nothing.

Whether it’s kit for road or trail, training or racing, the adidas footwear and clothing range at Run4It features options to help you reach your peak performance goals.

adidas’ signature shoe technologies include BOOST, created to bring together the formerly contradictory benefits of soft and responsive cushioning. As well as LIGHTSTRIKE, a super-light midsole designed for dynamic, lightweight movement.

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Many of adidas’ iconic products are made with recycled or sustainable materials including PRIMEBLUE that’s made in part with Parley Ocean Plastic and PRIMEGREEN that contains no virgin (or newly created) plastic. These materials play a significant role in supporting adidas’ efforts to end plastic waste.
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Adizero XCS

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From The Run4it Journal

adidas Adizero Boston 12 Running Shoes Review

Running is hard. There’s no two ways about it. If you want to get faster, you have to be willing to put in the work. While this ultimately means running an a...

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The iconic adidas brand has a long history and deep-rooted connection with sport, with origins in running. Adolf ‘Adi’ Dassler started his shoe company in Germany in 1924, and established adidas on the world stage after athletes began winning Olympic medals in their shoes. This drive to be at the forefront of sporting achievement remains at the heart of adidas today.

adidas has long been a leader in sustainability, and in 2015, partnered with Parley to explore and pioneer ways to create a plastic free ocean. Since then adidas X Parley has driven eco-innovation at all levels of the supply chain and harnessed the power of sport to create a global ‘for the oceans’ movement.


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