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Meet the brand


ASICS create performance gear designed to inspire people all over the world to embrace movement, and live healthful and happy lives in both body and mind.

You'll find shoes and clothing to reach any running goal in our ASICS range, packed with advanced technologies including Pure Gel technology, which softens impact for long-haul comfort and FlyteFoam Blast+ technology, which returns energy to add spring to your stride.

Run further in the popular neutral Gel-Cumulus or stable GT-2000 – shoes that offer a great balance of cushioning, protection and support for slower to steady paced runs of any distance.

Run faster in the carbon and TPU plated Magic Speed featuring Flytefoam Blast+ cushioning – a lightweight foam with a high-energy return designed to help you run harder and faster.

Feel fresher for longer in the soft rocker-sold Gel-Nimbus or responsive Novablast, featuring technologies that reduce the load on the muscles and provide an endless feeling of forward motion.

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Runners looking for maximum cushioning and support to help stabilise the hips, knees and ankles, should try the Kayano.
Part of the Project Speed range

Magic Speed

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From The Run4it Journal

Why are Asics changing GEL to PureGEL?

Asics are best known for their use of GEL cushioning. The unique material helps lower the impact of running and has been trusted by runners for decades. So m...

Read the article

ASICS was founded in 1949 by Kihachiro Onitsuka who setout to nurture the youth through sports and contribute to the development of society in post-war Japan.

ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano' meaning 'A Sound Mind in a Sound Body' and it's this founding philosophy and belief in the uplifting power of exercise, along with the principle of 'Kaizen' meaning continuous improvement and focus on people and science as the path to optimum performance – that underpin the company's culture, research and product development.


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