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Asics

Meet the brand

ASICS

ASICS create performance gear designed to inspire people all over the world to embrace movement, and live healthful and happy lives in both body and mind.

You'll find shoes and clothing to reach any running goal in our ASICS range, packed with advanced technologies including Gel technology, which softens impact for long-haul comfort and Flytefoam technology, which returns energy to add spring to your stride.

Run further in the popular Gel-Nimbus or Gel-Kayano – shoes that offer maximum cushioning, protection and support for easy, long or recovery runs.

Run faster in the Novablast and partially carbon-plated Magic Speed featuring Flytefoam Blast cushioning – a lightweight foam with a high-energy return designed to help you run harder and faster.

Feel fresher for longer in the energy saving Glideride, featuring Guidesole technology that gives you the feeling of endless forward motion.

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Runners looking for a mild to moderate stability trainer that will perform at a mix of paces and distances, should explore the GT Series.
Part of the Project Speed range

Magic Speed

Learn more

ASICS was founded in 1949 by Kihachiro Onitsuka who setout to nurture the youth through sports and contribute to the development of society in post-war Japan.

ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano' meaning 'A Sound Mind in a Sound Body' and it's this founding philosophy and belief in the uplifting power of exercise, along with the principle of 'Kaizen' meaning continuous improvement and focus on people and science as the path to optimum performance – that underpin the company's culture, research and product development.

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